Feel close to the ones you love most again.
No wondering. No pulling away. Just them, close.
4.8 | 100,000+ happy customers
Yūhi Japanese Persimmon Soap
Eliminates the stubborn ageing odour that regular soap can't remove.
- Targets nonenal, the compound behind the odour
- Hug your loved ones with complete confidence
- Traditional Japanese method. Real fermented kakishibu
- Stop worrying about how you smell
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How do I know if I have nonenal?
Nonenal starts after 40, when the natural oils on your skin oxidise. It clings to skin, pillows and collars. You can't smell it on yourself: your nose gets used to it, so the people closest to you notice first.
Why is it more than normal soap?
Real fermented kakishibu. Cheap bars use persimmon fragrance. Months, not minutes. The tannin ferments slowly before it becomes soap. One harvest a year. And one bar lasts 4–6 weeks.
How long does a bar last?
Each 100 g bar lasts 4–6 weeks with daily use. Keep it dry between washes.
Is there a guarantee?
Yes. You have 60 days. If Yūhi isn't for you, email us and we'll refund you in full. Refund policy
The Japanese method
The best persimmons
The best persimmons
make the best soap.
Picked by hand, once a year. Fermented for months, the way Japan has for a thousand years.
One harvest a year. When it's gone, it's gone.
Purity you can trust.
Every Yūhi bar is:
Every ingredient earns its place.
Fermented kakishibuWorks on nonenal
Shea butterCalms mature skin
Olive fruit oilDeep hydration
GlycerinLocks moisture inMost people notice the difference from the very first wash.
Quick answers.
How do I know if I have nonenal?
Nonenal starts after 40, when the natural oils on your skin oxidise. It clings to skin, pillows and collars. You can't smell it on yourself: your nose gets used to it, so the people closest to you notice first.
Why is it more than normal soap?
Real fermented kakishibu. Cheap bars use persimmon fragrance. Months, not minutes. The tannin ferments slowly before it becomes soap. One harvest a year. And one bar lasts 4–6 weeks.
How long does a bar last?
Each 100 g bar lasts 4–6 weeks with daily use. Keep it dry between washes.
Is there a guarantee?
Yes. You have 60 days. If Yūhi isn't for you, email us and we'll refund you in full. Refund policy
Yūhi Japanese Persimmon Soap
8 bars · £12.45 per bar
The real reason
It isn't your hygiene.
It isn't your hygiene.
It's a compound called nonenal.
After 40, your skin starts making nonenal, when its natural oils oxidise. That's what smells.
Think of a greasy pan. Water runs right over it, and the grease stays. Regular soap does the same thing with nonenal. That's why showering more changes nothing.
You can't smell it on yourself. Other people can.
Kakishibu, fermented Japanese persimmon, is what cuts the grease. Most people notice the difference from the very first wash.
Why nobody makes it
like Yūhi.
One harvest.
Persimmons ripen once a year. We press one harvest, the way it has always been done in Japan, then wait for the next autumn. That's what real fruit costs.
Months, not minutes.
The unripe fruit ferments for months, the way Japan has done it for a thousand years. Then it's poured into a glycerin base that holds moisture. The odour comes off. The moisture stays in.
Everyone wants a shortcut.
Persimmon soap got popular. The copycats came fast: neon-orange bars, persimmon fragrance. But kakishibu can't be rushed. We went the slow way, so you can stop worrying.
Real results from the first wash.
The odour gone, confidence back, and skin that feels soft instead of stripped.
4.8from 280 reviews
“My husband asked what new perfume I was wearing. I wasn't wearing any. I just smelled like myself again.”
“I noticed it myself before anyone said a word. Two washes and it was gone.”
“My son mentioned the smell. Two washes and it was off my skin and out of my collars.”
“I bought it for my mum, who's 84. Within a week the smell in her room was gone.”
“I use it just in case. My daughter says I smell wonderful.”
“There was a faint smell no amount of showering could shift. The odour is gone and stays gone.”
60 days to decide. Not for you? Full refund.
Why choose Yūhi?
Feature
Yūhi
Other persimmon soap
Normal soap
Body wash
Targets nonenal
Real fermented kakishibu
Japanese kakishibu method
Moisturises mature skin
Long-lasting bar
No subscription traps
60-day money-back guarantee
60 days to decide.
Use Yūhi every day for 60 days. If it isn't for you, email us and we refund you in full. No forms, no hassle.
Questions, answered
Everything else you want to know.
What does it smell like?
Quiet and clean, with a faint persimmon note. It won't fight your perfume or aftershave.
How long does one bar last?
4–6 weeks with daily use.
Is it for men too?
Yes. It's for women and men.
My skin is sensitive. Is this safe for me?
It's made on a moisturising base of glycerin, shea butter and olive oil, free from parabens and synthetic dyes. If your skin is very sensitive, try a small patch first.
Where should I use it?
Wherever nonenal builds up: behind the ears, the back of the neck, chest, underarms, back and shoulders.
What if it doesn't work for me?
Email us within 60 days and we'll refund you in full. Refund policy
When will I get it?
We deliver to UK addresses with tracking, and email your tracking number as soon as your order ships. Delivery policy